2012 Infiniti M35h vs Porsche Panamera S Hybrid: And the World's Fastest Full Hybrid Model is…

If not all, most makers of hybrid automobiles focus their advertising campaigns on their vehicles' fuel economy and CO2 emission ratings, but not Infiniti that has taken a different route with its new M35h.

Following a teaser clip last week, the Japanese carmaker released the full video today of its M35h taking on the also new 2012 Porsche Panamera S Hybrid in a quarter mile drag race.

The 360-horsepower M35h completed the standing quarter mile in 13.4 seconds beating the 380-horsepower Porsche Panamera S Hybrid by about half-a-car's length, according to the video provided by Infiniti.

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Why You Shouldn't Play Wise Guy on the Highway

As the saying goes, there's a time and a place for everything. And stopping on the left lane of a busy highway with the intent of scolding the following vehicle's driver for supposedly approaching too close to your car is beyond doubt the wrong time and wrong place for such a move.

See what happens next from the footage recorded on the trailing vehicle's dashboard mounted camera.

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Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

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New Infiniti JX Crossover gets its Video Debut

Visitors to the 2011 Los Angeles Auto Show that runs for the public from November 18 to 27, will have the chance to see first-hand the brand-new Infiniti JX, but for those of you that don't plan to make the trip to California, we have a new set of videos showing the ins and outs of the crossover model. Read more »

Live Photos and Video of the Infiniti FX Sebastian Vettel Edition

Infiniti is relying on its partnership with Red Bull Racing and the blessings of reigning Formula One World Champion Sebastian Vettel to promote a sportier image for the brand

At this week's 64 International Auto Show in Frankfurt, the Japanese automaker put the spotlight on a one-off Infiniti FX50 designed in conjunction with Vettel. The special crossover features a host of aerodynamic, styling and mechanical improvements, all designed with Vettel's input.

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Video Presentations of the 2013 Lexus GS and Infiniti JX Showcar

Leaving aside the elegant Cadillac Ciel which is a pure design study (for now), the big production stars of this year's edition of the Pebble Beach Concours d’Elegance festival in Monterey, California, are the 2013 Lexus GS 350 and the production-ready Infiniti JX showcar.

We have already presented both cars in detail but we now have video footage from the presentation events that took place on Thursday evening ahead of the Pebble Beach Concours d'Elegance, and which you can watch right after the break.

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Video: Red Bull Drivers Take Production Infinitis for a Spin at the Nordschleife

Yesterday, we told you about Red Bull Racing's intentions to enter the car-making business. With the team being in Germany for the local Grand Prix, Infiniti, which looks like the most probable partner if Red Bull Racing's plan receives the green light, grabbed the opportunity for a little promotion activity at the Nürburgring. Read more »

Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

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