As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.
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However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.
The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.
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Lexus says that its goal with the concept was to share its vision of what a premium sports coupe could look like with the public as well as to display the brand's evolved styling language and future technologies.
In this new video, the Japanese company's designers from its Calty Studio in California, which was responsible for the creation of the LF-LC, talk us through all the design details. Hop over the break to check it out.
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Now, if that's not the case, then the driver of the IS-F racer not only has a lot of explaining to do but he should probably also avoid making any public appearances for the near future…
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These include the all-new GS sedan and facelifted LX 570 SUV that arrive in February, followed later this year by refreshed versions of the ES, IS and LS
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The LF-LC concept's primary role is to showcase the future design direction for Lexus though we secretly hope that it could also lay the foundation for a production sports coupe.
While the Japanese company provides a ton of information on the styling details, the only piece of information we get about the concept's hardware is that it sports a front-mounted engine with an Advanced Lexus Hybrid Drive that powers the rear wheels.
“The concept we’re showing here in Detroit continues the Lexus design revolution started with the CT and GS,” said Mark Templin, Lexus group vice president and general manager. “The concept hybrid 2+2 liberates the idea of a sport coupe and pushes the boundaries of performance, style and technology," he added.
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The owner of this gunmetal grey Lexus IS 350 sedan allegedly gave an overdose of NOS to his six-cylinder engine during a quarter mile drag race with another IS model and the results were disastrous, though the outcome could have been much, much worse if the other car didn't manage to slip away…
Head on past the break to see the video for yourself.
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A group of men, possibly from Russia or one of the surrounding countries of the former Soviet Union, found that the hard way when what appears to be a Lexus GX was stuck in the mud and an RX came in to help.
See what happens next in the video that follows right after the jump.
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We don’t get any additional information on the rakish concept model, though in one of the photos, it looks like there's a "HYBRID" badge right in front of the rear wheel arch.
Lexus has previously told us that the design of the LF-LC would hint at a new design direction for the brand's future models.
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And what may that be, we hear you ask? The Japanese company's British division organized a competition on its official Facebook page giving three people the opportunity to drive around the famous Silverstone track in the LFA.
The lucky winners were Jon Eliel, a freelance events director, Oliver Storry, a commercial pilot, and Tim Andrew, a professional photographer. The LFA driving event took place at Silverstone on November 2.
Watch the film from the track-packed day in the video after the break, while if you scroll further down, you'll find a comprehensive gallery that includes some pretty cool pictures.
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Then again, with a carbon fiber chassis, exotic looks and a high-revving V10 that produces 552HP with all the right sounds, that’s to be expected.
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And that opportunity came for Carscoop reader Jean-Luc Cartwright from Britain who was able to drive the V10-powered Lexus LFA at the Silverstone racetrack in England.
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We can’t confirm this, but the person who uploaded the video on Youtube says that the Lexus sedan was parked too close to the water and the driver couldn't get out.
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The new 2013 GS 350 F SPORT will make its first public appearance in the States at the 2011 Specialty Equipment Market Association (SEMA) Show that takes place in Las Vegas from November 1 to 4.
On the outside, the F-Sport is festooned with a comprehensive aero kit that includes a beefed-up front bumper with larger air vents, a modified rear bumper with a diffuser, a boot lip spoiler, unique mesh grille inserts and special badging.
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The person that uploaded the specific clip says that local police officers in the state of California crushed the vehicle after they confiscated it for illegal racing. We looked around on the web, but we couldn't find any information regarding this claim.
Sounds like a great story but before you rush to accept the Youtube poster's version of the incident, you may want to know that we discovered the same exact video uploaded in December of 2010, but there's no mention of the car being confiscated.
Furthermore, we also found another recent clip of a Hyundai Genesis sedan being destroyed by the same crusher (notice the background and the blue color on the metal structure).
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We already know it is called the Lexus LS TMG Edition and that it is being developed by the Japanese group's Toyota Motorsports GmbH division, formerly known as Toyota Team Europe, based in Cologne, Germany.
Toyota's subsidiary was responsible for firm's World Rally Championship cars starting from the 1970s right up to the 1990s, but now works on various special projects.
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The full hybrid model is based on the fourth generation body style and it uses a 290-horsepower, 3.5l-itre V6 Atkinson cycle petrol engine, in conjunction with a two-motor hybrid system.
The total system output is 343-horses [DIN] at 6,000 rpm and 345Nm (255 lb-ft) of peak torque at 4,600 rpm. Power is channelled to the rear wheels through a six-speed sequential-shift E-CVT.
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The LFA Nürburgring Edition package is available only on 50 of the 500 LFA cars that are planned to be built.
Changes over the standard model include a more powerful 4.8-liter V10 with 571PS (+11ps), a faster 6-speed sequential transmission, carbon-fiber-reinforced plastic front apron and rear wing, a lower and more aggressively tuned suspension plus mesh-type alloys fitted with higher-grip tires.
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According to Tweets from Lexus Europe, the LFA lapped the Nordschleife in 7 minutes and 14 seconds making it the fourth fastest production car on the 'Ring (according to Wikipedia's record book).