Today we learn that GM's Team Cadillac Racing has collaborated with iRacing.com, which is one of the most popular online motorsports games, offering players the chance to drive a virtual version of the CTS-V Coupe racer.
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According to Kantar Media Audiences’ commercial ratings analysis, Cadillac scored the highest audience, averaging a 43.5 average household rating with its “Green Hell” ad on the new ATS that aired at 9:37 EST.
The study also found that the ATS commercial was the most-viewed single advertising spot in U.S. television history surpassing the previous record holder, which was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year.
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Sure, it can be a measure of a car's handling abilities in extremes. In everyday driving, however, other things are much more important – unless your name is Walther Rorhl or you are a test driver.
Looks are important, and handling and ride even more so. Safety is, of course, paramount. Have you ever considered another aspect that is omnipresent whenever you turn on the ignition key?
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Therefore, when a report like the 2012 New Luxury Vehicle Loyalty Study comes out, you can bet automakers pay attention. Conducted by Polk and AutoTrader, the study examines the reasons why luxury car buyers stay loyal or “defect” to another brand.
“Understanding behaviors and attitudes is critical in helping automotive marketers to more effectively reach and influence luxury shoppers during their decision making process”, said vice president of automotive insights at AutoTrader, Rick Wainschel.
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The XTS will replace the DTS sedan not only in the passenger car market but will also take its place in Cadillac's professional vehicle lineup.
At the upcoming 28th Annual International Limousine, Charter and Tour Show that takes place February 13-15 at the MGM Grand Hotel & Casino in Las Vegas, Cadillac will unveil the XTS "W20 Livery Sedan Package" for professional use, which from what we understand, will retain the regular XTS' wheelbase length.
However, GM said it is currently working on two more versions of the XTS, the extended sedan and limousine, which Cadillac Master Coachbuilder (CMC) licensed manufacturers can build for the chauffeured transportation market by the end of the year.
And if there's one thing GM's premium brand has been touting about the ATS more than anything else since it began teasing the car last summer, it's the fact that it's handling and driving dynamics were honed at the Nürburgring race track in Germany, which as most of you already know, is nicknamed "The Green Hell".
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For the fourth episode of the series, the wreath and crest brand takes us on a trip behind the scenes of the car's world premiere at the Detroit Motor Show.
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Today we also learn that the police seized a number of assets from the founder of MegaUpload, Kim Schmitz, aka Kimble, aka Kim Dotcom, including an amazing collection of automobiles with some rib-tickling license plates from his estate in New Zealand.
Twitter user Elliot Kamber was on hand to take a few shots of the cars that were seized, while we've also added a video after the break.
Among the vehicles taken from Schmitz's garage were a 2005 Mercedes-Benz CLK DTM with "Good" number plates, a 2010 Mercedes-Benz S65 AMG with a "CEO" plate, a pink 1959 Cadillac Series 62 Convertible, a 1989 Lamborghini LM002 and a 2010 Maserati GranCabrio. The cars are estimated to be worth over $6 million.
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In fact, Prada's entire haute couture line for spring and summer 2012 is a tribute to the fabulous 1950s and especially the American automobile industry with Cadillacs and hot rods taking a center role.
Among the more impressive offerings from an automobile perspective are the high heels, wedges and pumps with flame designs, chrome trims, tailfins and cone-shaped tail lamps!
However, don't go promising your other half a pair of Cadillac Coupe de Ville heels unless you're willing to put your hands deep into your pockets as these babies are expected to cost as much as $1,450 a pair. More photos after the break.
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With only a few exceptions like the fifth generation Seville (built from 1998 to 2004), Cadillac has for the most part shied away from RHD markets. But this is about to change as the wreath and crest brand is getting more serious about increasing its presence in markets outside of North America.
Aside from the product presentations like the new BMW 3-Series rivaling ATS sedan that will eventually be offered with a diesel option as well, Cadillac is also getting ready to introduce right-hand drive models.
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Fortunately, no one was hurt from the accident, though both cars were significantly damaged.
The newly released video, which you can watch after the jump, shows the roadside assistance trucks as they were trying to extract the Honda from the parking lot the same way it entered the building.
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Aside from the development of a diesel version of the ATS, GM’s luxury brand is also said to be considering a smaller SUV to rival the likes of the X3, the Mercedes GLK and the Audi Q5.
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The design is what you'd expect from a 21st-century Cadillac, full of sharp creases and vertically stacked rear lights, with the exception of the headlights that extend back into the front fenders.
The interior offers a few surprises as well, including the instrument panel with a reconfigurable 5.7-inch display, though some of us found the center console and steering wheel bearing a passing resemblance to the Chevrolet Cruze.
Another highlight of the interior is the Cadillac's new CUE technology that pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system that includes an eight-inch LCD multi-touch sensitive screen.
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The ATS sedan is perhaps one of the most important projects in the last decade for Cadillac as it offers the wreath and crest brand its first true rival against the almighty BMW 3-Series as well as the successful Audi A4 and Mercedes-Benz C-Class models.
On the outside, the ATS looks exactly like what we expected: an offspring of the new XTS and the CTS in a mid-size sedan package. It's also surprisingly close to the rendering sent to Carscoop by one of our readers, Josh Byrnes.
As for the interior, we can't but help note the similarities in the design of the center console and steering wheel with the…Chevrolet Cruze. However, the Cadillac does get its own set of gauges if that's of any consolation.
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Following a bizarre incident earlier this week when a thief managed to perfectly land a stolen car on the roof of an apartment building in California, another driver, this time in Massachusetts, somehow piloted his burgundy colored Honda Civic sedan onto a Cadillac CTS at an office parking lot in Wellesley.
The Civic driver allegedly stepped on the gas instead of the brake pedal and hit a curb, which slung the car into a parking lot and onto the Cadillac.
Officer Chris Cunningham of the Wellesley Police Department said that no one was hurt from the accident that took place on Thursday morning. Video follows after the jump [pun intended…].
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What we didn’t know up until Thursday is which of two brands was going to win, since both were caught in a neck-to-neck sales race. Going into December the gap was so small - less than 1,600 cars- that the win could go either way.
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And it couldn’t come at a better time as Cadillac will reveal the new ATS in the flesh at the 2012 North American International Auto Show in Detroit next Monday on January 9.
Josh stated that he designed the rendering based on the details seen on the various camouflaged prototypes as well as the single teaser picture showing the sedan model's profile.
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Today, GM released full details on the changes it has made and which the company claims will prevent the luxury SUV from a being a "pushover for push-away or towing thieves".
We'll remind you that a recent study from the Highway Loss Data Institute found that the Cadillac Escalade is more than six times as likely to be stolen by thieves compared to the average vehicle not only due to its popularity but also because it was easier to steal than other vehicles.
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The affected 2010 and 2011 model year Cadillac SRX vehicles were built from October 26, 2008, through June 23, 2011.
General Motors said that it became aware of the problem when it received a customer letter on June 22, 2011, alleging unintended vehicle motion in a 2011 SRX as the customer attempted to shift between Park and Drive and then back to Park.
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