Marchionne Gives North America Priority Over Europe for Alfa Romeo's Future Plans

Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority, relegating Europe, in which Alfa’s sales are disappointing, to second place.

“We are going to target the US market first and work our way back to Europe”, Marchionne said in an interview with Autonews Europe. “We have run market tests on the desirability of the Alfa brand in the US and, not withstanding our long absence from the market it’s still one of the best brands in the world. I think we need to go back and grab it.”

Read more »

Only for Japan: Alfa Romeo GT Quadrifoglio d'Oro Special Edition

As part of the year-long celebrations for the brand's 100th anniversary, Alfa Romeo has rolled out a special edition version of its GT compact coupe for the Japanese market. It's named "Quadrifoglio d'Oro", which literally translates to 'Golden Clover'. Alfa Romeo used this badge in the past to denote higher-grade versions of its cars.

In this case, the GT Quadrifoglio d'Oro comes with special gold badging, 18-inch five-spoke alloy wheels wrapped in beefier 225/40 tires, red brake calipers and chrome trim on the front bumper. Inside the cabin, Alfa Romeo has added several features to the equipment list including leather sports seats, aluminum sports pedals and sports dials with a red background, just to mention a few.

Read more »