Suzuki Airs Final Version of its Super Bowl "Sled" Ad with New Song from 50 Cent

Last weekend, we showed you Suzuki's new Super Bowl commercial for the Kizashi sedan title "Sled". As it turns out, it wasn't the final version that will air during the big game on Sunday, February 5, but a preview clip with music from Ben Kahle.

However, the only change made to the commercial is the addition of rapper 50 Cent's "Movin' On Up" song. Other than that, it's the same ad showing an Eskimo swapping his dog sled for a Kizashi all-wheel drive saloon.

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Who let the Dogs in? Suzuki Did for its 2012 Super Bowl Commercial

Given Americas love for man's best friend, it's a pretty safe bet that you'll get at least some attention with a commercial starring dogs.

Released on YouTube before it hits the television airwaves on February 5 during the big game, Suzuki's 2012 Super Bowl ad is entitled "Sled" and it features an Eskimo who trades in his sled (but not his four-legged crew) for an all-wheel drive Kizashi mid-size sedan.

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Suzuki Introduces New Kizashi Sedan to the UK, Plans to Sell 500 Cars in 2012

The Kizashi sedan hasn't exactly been a runaway success for the Japanese company, but Suzuki is still trying to expand its reach by entering new markets. Today, Suzuki added Britain to the list of countries that the Kizashi will be soon available.

The mid-size sedan will go on sale in the UK next month with a single petrol engine and pricing set from £21,995. The absence of a crucial diesel option limits Suzuki's hopes for any substantial sale numbers, with the company planning to bring only 500 cars to Britain in 2012.

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Suzuki Kizashi Apex Turbo Concept Packs More than 275HP

Joining the Kizashi EcoCharge Concept at the New York Auto Show is a second prototype version of Suzuki’s sedan model called the Kizashi Apex Concept. While the EcoCharge hybrid is all about improving fuel economy, the Apex version concentrates purely on the performance aspect of the build while also showcasing the link between Suzuki's automotive division and its championship-winning motorcycles.

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New Suzuki Kizashi EcoCharge Concept Previews Hybrid Version

Since Toyota launched the gasoline-electric hybrid Prius in 1997 (because let’s face it, Toyota was the one that made hybrids a household name), more and more automakers are following in the Japanese automaker’s footsteps. Oddly enough , Suzuki isn’t one them, at least not until now as the carmaker has expressed its intention to launch a hybrid version of the Kizashi sedan in the very near future.

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Suzuki to Unveil Two New Concept Versions of Kizashi at the New York Auto Show

Suzuki’s stand at this month’s 2011 New York International Auto Show will feature two brand new concepts cars, both based on the Kizashi sedan. In the Japanese automaker’s own words, the first study will be a “stylish and socially-conscious sedan propelled by a newly-developed advanced powertrain”, while the second concept will be a “wildly-schemed and amped up homage to Suzuki’s iconic motorcycle heritage”. Read more »

Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

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Suzuki Launches 4x4 Variants of New Swift and Kizashi in Germany

Suzuki is broadening its European lineup with the launch of all-wheel drive variants of its newly introduced 2011 Swift supermini and Kizashi sedan. Starting with the Swift, the 4x4 model is offered exclusively with a 94-horsepower 1.2-liter gasoline engine linked to a 5-speed manual gearbox. The company said it returns a fuel economy of 6.7 lt/100km urban, 4.9 lt/100km highway and 5.5 lt/100km combined, with CO2 emissions of 129g/km.

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

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Report: Suzuki's US Sales Nosediving into Oblivion

Remember yesterday when we said Suzuki got smacked by an average 68% sales drop compared to last August (and -52% from the beginning of the year) in the US? Well, we decided to take a deeper look at the company's sales figures and discovered some interesting facts.

All in all, Suzuki sold a mere 1,878 cars and SUVs in August, down from 5,751 units the same month a year ago. The Japanese automaker says it has around 300 dealers in the U.S. If you do the math, that comes to a little over 6 vehicles sold per dealer in August... Here are some more details on the company's sales broken down model by model:

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New Suzuki Swift and Kizashi Sport to make European debut at Paris Motor Show

Suzuki today announced it is brining the not-so-new looking but mostly-new underneath, 2011 Swift supermini and the sport grade of the Kizashi sedan to Paris for their European premieres.

Scheduled to go on sale throughout Europe this autumn, Suzuki's lighter, longer and roomier new Swift will be offered at launch with a new 94-horsepower 1.2-liter petrol and an upgraded 75-horsepower 1.3-liter turbo diesel.

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More than 5,000 Suzuki Kizashi Sedans Recalled Over Glove Box Glitch

According to the National Highway Traffic Safety Administration, Suzuki's U.S. division is recalling a total of 5,701 Kizashi sedans manufactured from October 13, 2009 through May 31, 2010. The reason? The safety agency said that the center-lower glove box on the dashboard may open during a crash and possibly cause injury if it comes in contact with the front passengers.

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Suzuki Kizashi Sedan Heading to Germany this Fall

Already on sale in Japan and the USA, the new Suzuki Kizashi saloon has now been confirmed for sale in Germany. The completely new medium size sedan which ushers in a fresh era for Suzuki is scheduled to arrive at dealerships across the country in October this year.

In Germany, the five-seater, four-door saloon will be a challenger to models like the Volkswagen Passat, Opel Insignia, Citroen C5, Seat Exeo (previous Audi A4) and the Toyota Avensis.

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2011 Suzuki Kizashi Sport Unveiled Ahead of New York Show

Suzuki is adding a pinch of sportiness to its Kizashi mid-size sedan for the 2011 model year. If you're expecting a more powerful engine than the standard 178HP 2.4-liter four-cylinder that's offered across the range, then you'll be disappointed as the 'Sport' grade is mostly about looks.

Offered exclusively on the Kizashi GTS and SLS trim levels, Suzuki's definition of 'Sport' (talk about a word losing its meaning...) translates to custom light weight 18-inch alloy wheels and a 10mm lower ride plus a honeycomb lower grille, chrome accents on the front bumper and doors, discreet side skirts and a boot lid spoiler.

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