Its all-new Optima mid-size sedan has proved to be a big hit in the U.S. in its first year, tripling its sales compared to 2010 to 84,590 units.
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The SX Limited, which as you may recall was teased through Kia's Super Bowl XLVI commercial this past Sunday, is based on the 274-horsepower turbocharged Optima SX adding a little bling to the mix with new 18-inch chromed alloy wheels, a chrome-accented rear spoiler, LED daytime running lights and red front-brake calipers.
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Out of all those stars, we all know who will capture the attention of most viewers.
Kia's marketing division came to the same conclusion as us and so it created a five-hour long looped version of the hot Brazilian model repeatedly waving her chequered flag. You can watch both videos after the jump.
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At last year's game, Kia took on the time traveling theme to show off its new Optima sedan. For this year's commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.
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The National Highway Traffic Safety Administration [NHTSA] said that the recall involves 145,755 vehicles and affects certain 2006-2008MY Optima sedans manufactured from September 29, 2005, through January 29, 2008, and 2007-2008MY Rondo minivans built from September 13, 2006, through March 21, 2008.
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Developed in partnership with Kinetic Motorsports, the new Rio 5-door B-Spec racer will compete in the newly established showroom stock racing class against various subcompact rivals such as the Mazda2, Honda Fit and Ford Fiesta starting from 2012.
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These include the Surfboard Rio and Hockey Forte hatchbacks that we showed you earlier today, plus the golf-themed Soul, Rio 5-Door B-Spec Racer, USTCC Optima Hybrid Pace Car and the “Slam Dunk” Blake Griffin Optima Hybrid featured here.
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Apparently, Kia was equally impressed as the South Korean automaker signed up the 22-year old player for a new commercial staring – what else- the latest Optima sedan.
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Kia’s progress in the American market was impressive as it recorded a 67% increase in profits and 36% in sales, largely due to the surge in sales of its new Optima sedan and Sportage SUV.
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The other three awards were won in the Exterior category by the latest Sportage, the Optima sedan and the new Rio.
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"By adding our first-ever hybrid in the U.S. to the Optima lineup we are providing consumers with three powerful and fuel-efficient powertrain choices, and continuing KIA's philosophy of offering stylish, value-packed vehicles with outstanding fuel efficiency" said Michael Sprague, vice president, marketing & communications, KMA.
The Optima Hybrid uses a full parallel hybrid system and can be driven in full-electric mode at speeds up to 62 mph (100 km/h). It also has a stop/start function, which eliminates idle fuel consumption and reduces overall emissions.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.
Now, we all know you can't and you shouldn't buy a car based upon looks or preliminary specs alone. It's the whole package that counts. However, in this case, we simply want to find out which one of these new family sedans captured your attention for the right reasons.
Place your vote in the poll after the jump and be sure to have your say in the comments section.
Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...
The automaker is already using a mix of alphanumeric and product names in South Korea and some other markets. For example, the recently revealed 2011 Optima and Cadenza sedans are known as the K5 and K7 respectively in the company's home market, while the Forte is said to become the K3.
While the new Optima will arrive in Kia's U.S. showrooms this fall, European buyers will have to wait until Spring of 2011 to get their hands on the Korean firm's D-segment sedan that will compete with the likes of the Ford Mondeo and Citroen C5.