The 30-second ad is called "The Right Tool for the Job" and it's part of a new campaign for the Dodge Grand Caravan that will be followed by four more spots in the first quarter of 2012.
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As part of the firm's revised plan, Marchionne said at the time that the company would only offer a replacement for the Chrysler Town & Country discarding the Grand Caravan from Dodge's range.
And while that may be true for the U.S. market, the Detroit News is reporting today that the Dodge Grand Caravan will most likely live on in Canada, which would not get the next Town & Country.
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Well, the…Italian Grand Voyager may have yet to appear on the firm's official webpage and Fiat's press division may still have that single image showing a Town & Country photoshoped with Lancia badges (no, really, 6 months after we reported it, the Italians continue to display the same digitally manipulated picture…), but the minivan has made its appearance on the road.
But not where you'd expect. The Lancia Grand Voyager was spotted by Carscoop reader Molly S. travelling alongside a light-blue Chrysler minivan on the M-14 highway in eastern Michigan.
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The automaker said that the issue is related to the Occupant Restraint Control (ORC) modules that controls the airbags. According to Chrysler, the OCR module may have been exposed to moisture. If this happens, it could lead to the airbag warning light going on while in some cases, the airbag could deploy for no reason.
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In a notice on the government safety agency's website, Chrysler said there are approximately 32 customer complaints and 465 warranty claims for the affected vehicles alleging inadvertent engine shutoff while driving, adding that the company is aware of 2 alleged rear-end collisions related to this problem.
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“Our Dodge R/T models give buyers the chance to stoke their love of driving while still taking care of their families and responsibilities. Driving these R/T models will absolutely leave a smile on their face,” said Dodge CEO Ralph Gilles.
Beginning with the 2011 Charger R/T, the sports sedan comes with a 5.7-liter HEMI V8 engine with four-cylinder mode Fuel Saver Technology returning 370 horsepower and a 0-60 mph (96 km/h) performance in less than 6 seconds. It is available in both rear- and all-wheel drive configurations. The MSRP for the 2011 Charger R/T is $30,170 (excluding an $825 destination charge).
“It's time we gave the market an upper-scale Grand Wagoneer,” said Marchionne. “You'll see it in January 2013.”
As expected, reporters asked Marchionne how the Grand Wagoneer would differ from the seven-seat Jeep Commander, which Chrysler killed last year. The CEO's answer was piercingly honest: “That car was unfit for human consumption. We sold some. But I don't know why people bought them.”
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You can read the full details in the press release after the jump, but for those that want the skinny, here are the starting prices for the new models:
New Durango from $29,195; Charger SE with the new 292HP 3.6-liter V6 from $25,170; refreshed Journey crossover with 283HP V6 $22,245; Grand Caravan from $24,995; Avenger from $19,245 and Challenger from $24,670. Also, the new limited edition 2011 Challenger SRT8 392 with a 470HP V8 starts at $42,555.
