The commercial shows the 300C sedan cruising through Detroit and then emerging through a tunnel in the streets of London, where it is joined by the rest of the brand's UK line-up. It is very similar to this ad only now we see Chrysler's re-badged Lancia models as well.
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These include several important product introductions such as the new Chrysler 300 and 200, the redesigned Dodge Charger and new Durango, and the presentation of the Abarth 500, plus the early repayment of US$7.6 billion in loans to the U.S. and Canadian governments six years before the loans came due.
You can watch Chrysler's video for yourself right after the jump.
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“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it's appropriate since it exemplifies the comeback of Detroit and Chrysler.
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But (there's always a but, isn't there?) while there's no doubt that the clip is visually stimulating, it completely misses the point when it comes to making our ears happy. Watch the video after the break and you'll see/hear what we mean.
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The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.
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Well, our guess is you may use a different choice of words, but more or less, it'll be in the same tone as the driver of this Chrysler 300 SRT8 that was hit by a Chevrolet Corvette ZR1 that lost traction after a bit of a showoff.
Watch the video after the break, but be advised, there's foul language to be heard so turn off your speakers if you happen to be at a workplace.
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It all started when big brother FOX 2 reporter Rob Wolchek received two separate calls from colleagues of the aforementioned workers claiming that they no longer wanted to work with people behaving in such a dangerous manner.
The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.
According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.
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“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,” read the tweet on Chrysler’s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.
If you’re thinking that this may have been the work of an outsider, you’re partially right. As it turns out, an employee of the social media company that runs Chrysler’s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.
We can understand his / her frustration – hell, we’ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn’t really make any sense. Chrysler’s official statement follows after the jump.
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The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.
The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).
After you finish watching watch the video below, voice your opinion on Chrysler's refreshed mid size sedan, which will be officially introduced at this week's LA Auto Show, in our comments section.
As a reminder, the 200 will go on sale in December with prices starting from $19,995. Engine choices are limited to a base 2.4-liter I-4 engine producing 173 horsepower and 166 lb.-ft. of torque, and an available new 3.6-liter Pentastar V6 delivering 283 horsepower and 260 lb.-ft. of torque to the front wheels. The V6 is teamed up to a six-speed automatic transmission, while buyers of the four-cylinder model have the choice of a six- or four-speed automatic transmissions (yes, some things never change...).
Mr. Ekins is said to have built the project himself (except for some specialty work), having sourced the 10-cylinder 8.3-liter engine and T-56 Tremec transmission from a wrecked donor car. Other than the power train, a slew of other systems obviously had to be upgraded in order for the car to become a 300 SRT10 and not just a 300 Touring with a massive engine.
This homemade project now rides on Eibach coilovers and gets a new sway bar kit, as well as a little bit of extra cooling up front in the form of a 3-inch thick radiator and "custom" oil filter. Other additions include a new fuel tank mounted in the trunk and the little styling tweaks found throughout.
