2013 Buick Encore is a Nissan Juke-Sized Small Crossover [Updated]

Car manufactures always try to devise new ways to get the most publicity out of launching a new product. Sending a press release and some images, or pulling the wraps off at a motor show, is simply not enough.

For the all-new Buick Encore, GM chose to reveal pieces of a puzzle that completed an image of the vehicle. Yet, even though we could see most of it, the final piece that was missing fell into place today at the Detroit Auto Show.

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Take it Easy Big Fella…Buick Driver's Seat Breaks at Lift Off in Drag Race

In one of those embarrassing moments than can haunt you for a very, very long time (especially when the mishap occurs in front of a crowd with hand held cameras…), a driver of what looks like a modified second-generation Buick Regal Coupe from the early 1980s, gets ready to impress by beating his rival in a drag strip race.

And then it happens; as he leaves the line in full force the seat breaks and he falls back… Watch the funny incident in the video after the jump.

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VIDEO: Buick Launches First TV Ad for 2011 Regal, Touts German Engineering

Even though automakers have been shifting millions of advertising dollars to the Internet, they aren't about to let go of TV any time soon. Following a series of web and print ads, GM is launching the first of several television commercials on the all-new 2011 Buick Regal.

The first TV spot for the Regal saloon is titled "Autobahn" and features the voice of Kevin Bacon. As you may have guessed by the commercial's name, GM is playing up the Regal's German roots.

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