What makes this concept that is named after the famous winter sports venue in the U.S. a little more interesting is not so much the cosmetic enhancements as its mechanical hardware.
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Clearly, this is far from ideal for the Ingolstadt-based carmaker since the U.S. remains the number one market for premium brands. Furthermore, Audi, which is the segment leader both in Western Europe and China, wants to overtake BMW as the number one premium brand worldwide by 2015.
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The independent European safety organization also released the results for 11 more new models that were tested along with the Ranger. With the emphasis given these days on safety, the five-star rating awarded in all but one of the models was to be expected.
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We first received concrete proof that Audi is contemplating the development of a high-performance version of its Q3 compact crossover during a press event in Switzerland when the Ingolstadt-based automaker gave journalists the opportunity to drive a test model equipped with the force-fed five-pot found in the TT RS and RS3 models.
Cosmetically, the tuning house has developed a bespoke front grille, a new front bumper with larger air inlets on both corners, rocker panels, a rear apron that makes space for the quad tail pipes, a roof spoiler and carbon fiber trim splats.
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According to the folks over at Sweden’s Sportbilen, the prototype was uncovered during the European press launch of the new Audi Q3 in Zurich, Switzerland. And mind you, this wasn’t a static presentation as the media had the chance to drive the pre-production model on the road.
The Q3 is Audi’s third SUV model after the larger Q5 and Q7 and will compete against the BMW X1. Those familiar with the VW Group’s strategy won’t be surprised to find out that the Q3 is based on the platform architecture of the Volkswagen Tiguan. Audi’s interpretation of a compact SUV model measures 4.39 meters in length (14.4 ft), 1.83 meters in width (6.0 ft), and 1.60 meters (5.25 ft) in height with the roof rails, meaning its 240mm shorter, 50mm narrower and 53mm lower than the Q5.
The exterior styling is pure Audi with the design loosely inspired by the Ingolstadt firm’s Cross Coupe Quattro Concept from the 2007 Shanghai Auto Show. Compared to the Q5, Audi’s smaller SUV model introduces a sharper front design with wedge-shaped headlamps and a roofline that slopes gently towards the back for a more dynamic profile.
However, the front end of the production Q3 seems changed in comparison with the aforementioned concept, with the headlights sporting a thinner, stretched shape and being mirrored in the lower side of the bumper by the spaces for the fog lights.
At the back, the car looks similar to the concept, with the exception of the tailgate window angle, which is not as inclined as on the Cross Coupe quattro.
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The insider also told us that the Q3 will be offered at launch with three powertrains, a 170PS 2.0-liter TFSI with a 6-speed manual gearbox and CO2 emissions of 172 gr/km; a 211PS 2.0-liter TFSI with an S Tronic transmission and CO2 emissions of 184 gr/km, and a 170PS 2.0-liter TDI diesel and an with an S Tronic transmission and CO2 emissions of 158 gr/km. More engine options will be added further down the line.
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“With this investment, we are laying the foundation for sustained, profitable growth, and supporting our claim to leadership in the premium car segment”, said Axel Strotbek, Board Member for Finance and Organization of AUDI AG.
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