Watch an Aston Martin Rapide Crash Filmed from the Inside

Most people tend to freak out after an accident with their cars even if there are no fatalities or injuries, but not Mr. Roberto Ricci, who had the misfortune of wrecking his prized Aston Martin Rapide sports saloon during a joy ride.

If you see Ricci's super cool reaction after the crash, you'd think that the Rapide suffered only a few minor scratches, when reality is that the car was brutally bashed / borderline repairable write-off.

The incident occurred in late July when Ricci, who is the founder and owner of RRD, makers of surfboards, windsurfs, sails and kites, took Dave White, editor of Mpora, for a quick ride in his Rapide after a guided tour of his company's facilities in Italy.

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VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video. Read more »

VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

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Aston Martin Quietly Unwraps Rapide Luxe Special Edition

What's better than a sleek Aston Martin Rapide? No, not some German competitor, but the Rapide Luxe, a special edition version of the British sports saloon that quietly appeared on the automaker's official website.

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That's Gotta Hurt: Tree Falls on New Aston Martin Rapide Sedan and Bentley Continental Supersports

Here's a sight that no driver would like to see his car in, even more so if the vehicles in question are a spanking-new $200,000+ Aston Martin Rapide sports saloon and a Bentley Continental Supersports.

According to Joel Feder (the man who took these photos), the incident happened at the Midwestern Automotive Media Association earlier this week when a thunderstorm followed by hail and strong winds took down a tree that landed right on the parked Aston Martin and Bentley.

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First Aston Martin Rapide Sport Saloons Leave the Factory

Aston Martin has a reason to celebrate this week as the first examples of its new Rapide four-door sports car have left the Aston Martin Rapide Plant (that's the dedicated facility at Magna Steyr's operations in Graz, Austria) for delivery to customers around the world.

The company said that the Rapide will reach buyers and Aston Martin's 125 showrooms in 34 countries over the next few weeks.

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Aston Martin to Race New Rapide at 24h of Nurburgring

Aston Martin has taken the wraps off the race-spec version of its new Rapide sports saloon with which it will compete in the Nürburgring 24-hour race on 15-16 May, 2010.

The British firm said that the Rapide race car will be very close to the production model with changes including the addition of essential race safety modifications, the removal of the interior trim to reduce weight and a retuned suspension. It will also run on slick tires designed for track use.

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