Occasionally, automakers take a more imaginative (or desperate, take your pick) approach with their marketing tactics, often turning to companies in completely different niches to spice up their cars and create what they call special edition models.
One of the more recent examples is the Fiat Group, which earlier this month, rolled out the second edition of its 500 by Gucci series based on the faux-convertible version of the city car featuring a simple folding fabric roof.
But this isn't the first time that Gucci has joined forces with the auto industry. Back in the late 1970s, the famous high-end Italian fashion and leather goods label collaborated with GM's Cadillac division to create the Seville by Gucci special edition.
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