GM Wants to Become the “Apple” of the Automotive Industry

Now here's an ambitious claim: at General Motor's second annual Global Business Conference, the Detroit firm's Global Chief Marketing Officer Joel Ewanick said he wants to transform the company into the “the next Apple”.

And by that, Ewanick means to emulate Steve Job’s ingenious transformation of Apple into an innovative company with “must-have” products that are set apart from their competition by their novel features and sleek design.